Read our story, how we develop our products and why we do what we do.
About the Handmade Christmas Co.
Founded in 2012, The Handmade Christmas Co. was established to offer a modern alternative to the traditional Christmas stocking. Five years later, and after reaching more than 400,000 customers around the world, The Handmade Christmas Co. is now the go-to location for personalised Christmas sacks, stockings, baubles, gift wrap and so much more.
The result of years of development by creative duo Tom Coleman and Louis Porter, The Handmade Christmas Co. produces seasonal goods here in the UK, with all products being hand-finished in a London-based studio.
How it started
The Handmade Christmas Co. was founded in 2012 by creative duo, Tom Coleman & Louis Porter, to design a premium alternative to the traditional Christmas stocking.
Following two years of development, the company publicly launched in 2014 with a single personalised Christmas sack design, and a plan to shake up the industry once and for all.
New website launched!
We worked hard throughout this year, building our core team and working with each of our manufacturers to ensure we had a product of the highest quality – a product we were proud to call our own.
In 2015, a new brand image and website was introduced, welcomed by the launch of the ‘Great British Heritage‘ collection – expanding the sack range to include eight additional designs, each named after distinguished Englishmen from the Elizabethan period.
Partnership with John Lewis
2016 saw the launch of the ‘Festively British’ collection, with the introduction of an additional five new sack designs across the personalised and non-personalised collections.
It also marked the start of our high-street expansion, launching partnerships with British retailers, John Lewis and Debenhams. With a selection of our products stocked in every store location as well as online, plus two pop up locations in John Lewis (Oxford Street) and Peter Jones (Sloane Square) offering ‘while you wait’ sack personalisation from September through till December.
47 Pop Up Locations
2017 has been the most ambitious year yet for the brand. Behind the scenes, we were excited to relocate to our new, 3000 square foot premises in South London – larger than our previous studio. We also invested further into our international expansion, opening an office in Orlando, Florida (USA) to better serve our US customers.
To compliment our new physical location, we also launched our new website to greatly improve our customer experience, assist in upgrades to our back-end systems, and to cater for the introduction of our new product ranges – personalised baubles and personalised gift wrap.
In the UK we also formed partnerships with additional high street brands including Marks & Spencers, Hamleys, House of Fraser and Fenwicks – running 47 physical pop up locations throughout the country.
2018 saw the launch of our partnership with US retailer, Target – the second largest retailer in the US – powering personalisation pop ups across 78 of their stores throughout the USA. This was both ambitious and exciting, supporting the rapid growth of our products into our 2nd biggest territory.
Back within the UK the focus was on some in-store locations, including a brand partnership seeing our products stocked across all four Selfridges Stores – London, Manchester’s and Birmingham. Online we hit a huge milestone, fulfilling our 400,000th personalised product from our website – a great way to celebrate our 5th birthday.
New Website & 100+ New Products
2019 was an exciting year for the Handmade Christmas Co. To mark our 6th birthday, we focused on taking the brand back to its roots by further developing our online presence.
We invested heavily into our new online website, with a facelift to the customer facing site and a full rebuild of the behind the scenes – a project spread over six months. Not only was this to freshen our image, but more importantly was to overcome some of the growing pains we experienced in recent years. Our new website is our most powerful build yet, keeping our loyal customers at the heart of the entire online journey. This compliments the investments made into new hardware at our London production facility, allowing us to expand our catalogue by over 100 new items including personalised Christmas Crackers, laser cut decorations, wooden Christmas Eve boxes to name a few.
We already have some very exciting plans lined up for 2020, which we can’t wait to share with you soon!
Would you like to be part of our future adventures? We’re always on the lookout for talented individuals to join our ever-increasing team, brands to grow exciting relationships with, and suppliers to develop new products. If you’d like to get in touch, we’d love to hear from you now via our contact us page.
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Lovingly Hand Finishedin London
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Over 400,000 Customerssince 2014
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